Principles of Article Writing

Insightful, targeted articles on Climate Lab should be:

1. Relevant to climate change.
   
2. Accessible to the general public, but also be relevant to our initial target audience--people working on on climate change issues on a day-to-day, professional basis.
3. Clear, accessible, and informative.
4. Focused on useful, practical information:"Why and how is this issue/information meaningful for solving climate change?"
5. Organized logically, generally starting with the most accessible information and progressing to more specific or technical information.